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At long last! Meet Joico® superhero hairspray that locks in your look for 7 days* while boosting shine! With our maximum hold and a touchable finish, NEW Hold Hero™ is "hair" to stay.
*vs. untreated hair exposed to high humidity
Shake well.
Spray 8-10 inches (20-24cm) from dry hair for hold and shine. Ideal for when you want ultra-firm, wind-resistant hold that locks in your look while also boosting shine.
Hold Hero™ finishing spray is your two-in-one styling partner; it delivers our maximum, wind-resistant hold while boosting shine.
7 days of hold*
50% more shine**
Wind resistant up to 25 mph
No tacky, stiff feel
No visible flakes on hair
*vs. untreated hair in high humidity conditions
**vs. untreated damaged hair
At long last! Meet Joico® superhero hairspray that locks in your look for 7 days* while boosting shine! With our maximum hold and a touchable finish, NEW Hold Hero™ is "hair" to stay.
*vs. untreated hair exposed to high humidity
Shake well.
Spray 8-10 inches (20-24cm) from dry hair for hold and shine. Ideal for when you want ultra-firm, wind-resistant hold that locks in your look while also boosting shine.
Hold Hero™ finishing spray is your two-in-one styling partner; it delivers our maximum, wind-resistant hold while boosting shine.
7 days of hold*
50% more shine**
Wind resistant up to 25 mph
No tacky, stiff feel
No visible flakes on hair
*vs. untreated hair in high humidity conditions
**vs. untreated damaged hair